An explainer video explains what a business does by raising a problem that a person might have and then showing how the company’s product or service solves that problem. Using a storytelling style, explainers engage the viewer and inform them of how the business’s product, idea, or service can help make their lives better. 

Explainer videos are effective marketing tools because they demonstrate the benefits of a product or service with an engaging and visually appealing story that lasts no more than two minutes.

There are various styles of explainers, from the 2D animated explainer, to the whiteboard explainer, to live interviews/footage, infographics (charts, graphs, etc), motion graphics (animated graphic design and text), and even collage style!