An explainer video explains what a business does by raising a problem that a person might have and then showing how the company’s product or service solves that problem. Using a storytelling style, explainers engage the viewer and inform them of how the business’s product, idea, or service can help make their lives better. 

Explainer videos are effective marketing tools because they demonstrate the benefits of a product or service with an engaging and visually appealing story that lasts no more than two minutes.

There are various styles of explainers. Here are six different ways an explainer video might be created:

1. Many explainer videos utilize 2D cartoon characters or 3D Pixar-type animated characters and backgrounds to tell the story of what makes a business stand out.

2. The whiteboard explainer video style uses an animated hand to draw images in black and white as the narrator explains a process or shows how a problem is solved.

3. Live interviews with company employees or executives, along with live video footage of the business in action is another great way to create an explainer video.

4. An Infographic explainer video uses charts, graphs, etc to illustrate data points and quantify information.

5. Motion graphics refer to animated graphic design and text. These shapes and colors can be a useful way to illustrate abstract concepts while keeping the viewer engaged.

6. Collage style explainers have a “crafty” feel and work well to emphasize the idea of building something innovative.