Corporate narration tells the story of a company. It can be used for internal company purposes such as employee onboarding, shareholder presentations, or communicating company procedures. The story told is about “Who we are,” “Where we’ve been,” and “Where we’re heading.”

Corporate narratives are also used for external purposes such as social media videos that build trust in the brand. Using powerful imagery, voice over, and music, a corporate narrative fulfills at least one of these roles:

1. Inspires the audience by sharing the company’s history, mission, and/or accomplishments.

2. Tells the story of a company’s brand and what sets it apart from others like it.

3. Builds community by sharing a corporate culture that makes employees feel part of something special.

4. Builds trust and confidence in the brand and in the direction the company is headed.

5. Builds excitement through telling the story of what the company has achieved by tracing its journey from its roots, to its recent achievements, to its vision for the future.

6. Shows why the company does what they do and what it means for their customers, employees, and stakeholders.